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Strategy and values

Our strategy and values are based on our mission to change how people understand and respond to mental health, and shaping the systems that are there to help.

We’re doing this by:

  • Advocating for a social justice view of mental health that recognises the impact of trauma, inequality and life experiences.
  • Ensuring that support is easy to access, compassionate and close to home.

Platfform is connected, compassionate, brave and curious.

Our Purpose is to create a society where everyone has the conditions for good mental health. For this to become a reality, we need deep-rooted change in how we understand and respond to emotional distress.

Connected

We build meaningful relationships because belonging shapes health. Change only happens when we’re connected to others and working together.

Brave

We speak up when systems cause harm and challenge outdated thinking on mental health, even when it’s uncomfortable. We’re not afraid to be vulnerable or to own our mistakes —because that’s how change happens.

Compassionate

We don’t judge—kindness and empathy are the foundations of everything we do. Love, care and emotional honesty are at the heart of who we are.

Curious

We learn out loud, reflect often and stay open to what we don’t yet know. We listen closely to people’s stories and co-create new ways forward.